The Four Point Main Street Approach®


The Main Street Four Point Approach is a trademarked program of the National Main Street Center, Inc.  It offers a comprehensive and integrated stragegy to commercial district revitalization using four key facets.

Organization - With coordination by a paid program director, organization brings together the public sector, private groups and individual citizens to work together more effectively.

Economic Restructuring - Diversifies the historic district's economy by identifying potential market niches, finding new uses for vacant or under used spaces and improving business practices.

Design - Utilizes appropriate design and preservation concepts, to enhance the visual quality of the district (buildings, signs, window displays, landscaping and environment).

Promotion - Encourages a community to focus on the district as a source of community pride, social activity and economic development potential.

The mission of the Main Street Iowa Program is to improve the social and economic well-being of Iowa's communities by assisting selected communities to capitalize on the unique identity, assets and character of their historic commercial district.  Main Street is economic development within the context of historic preservation.