Local Task Forces & Committees

A community's central business district often accounts for as much as 30 percent of the town's jobs and 40 percent of its tax base.  But, Main Street is more than an economic asset.  It is also a community's crossroad, a place in our hearts and minds that evoke strong emotions and helps define our identity.

The Main Street Guthrie Center program offers an approach to downtown revitalization that has been successful in more than a thousand towns and cities throughout the United States. The four points described below are the keys to the success of the Main Street approach.

Organization means getting everyone working together toward the same goal. The tough work of building consensus and cooperation among the groups that have an important stake in the district can be eased by using the common-sense formula of a volunteer-driven program and an organizational structure of board and committees.

Promotion means selling the image and promise of Main Street to all prospects.  By marketing the district's unique characteristics to shoppers, investors, new businesses and visitors, an effective promotion stragegy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers.

Beautification means getting Main Street into top physical shape.  Capitalizing on its best assets - such as historic buildings and traditional downtown layout - is just part of the story.  An inviting atmosphere created through window displays, parking areas, signs, sidewalks, street lights, and landscaping conveys a visual message about what Main Street is and what it has to offer.

Economic Vitality means finding a new purpose for Main Street's enterprises.  By helping existing downtown businesses expand and recruiting new ones to respond to today's market, Main Street programs help convert unused space into productive property and sharpen the competitiveness of business enterprises.